By Sensei Serge Sognonvi and Carmen Sognonvi, originally published at http://www.urbandojo.com/blog

Build it and they will come?

We wish it were that easy for prospective students to find their way to Urban Martial Arts!

Check out this video in which we discuss what does and doesn’t work for us when it comes to marketing the school:

It’s part of a brand-new video series called Building Success: Small Businesses Share Their Marketing Success Stories that’s being produced by Yellowbook. We shot it over the summer.

You should especially watch it if you’re in our adult class — you might catch a glimpse of yourself in action. Even our daughter Sean makes a brief cameo appearance!